By Sue Chapman, Director of Merchandising Practice I recently served as a “doctor” during the Shop.org “Doctor Is In” sessions. During my conversations throughout these sessions, as well as broader conversations I’ve had with retailers throughout my career, I find the most common questions as it relates to a retailer’s website fall in one of four areas: site search, navigation & categorization, merchandising on the grid page and metrics & benchmarks. In this post, I’ll focus on site search. Three of the most common questions I’m asked as it relates to site search include: How can we improve our […]
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