By Rosa Portocarrero, Product Manager While at Shop.org earlier this month, I attended the session “Defining Omni-Channel for Your Brand: Setting Priorities to Meet Customer Expectations,” and it got me thinking about what omni-channel strategies mean for retailers, especially as we approach the holiday shopping season. The concept of an omni-channel shopper is undeniable. With the ability to shop anywhere at any time with any device, consumers commonly discover, investigate and select products in non-store channels – like web and mobile – even when purchases are made in the store. Because of this, having an omni-channel strategy can no […]
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