By Sue Chapman, Director of Merchandising Practice Last week, we talked about ways to make your gift guides stand out by exploring creative gift segments and making it easy for your customers to find the right gifts. But gifting techniques don’t end there. Product finders and gift cards also have their own unique merchandising elements that can help you close a sale. Product Finders Product finders often show a higher conversion rate and average order value than basic navigation. And they can be relatively easy to create to use for gift shopping with just a few simple questions, such as […]
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