By, Peter Hoffman My last post focused on the basics of big data, the challenges associated with collecting and extrapolating information and the simplified steps of leveraging big data to acquire actionable information. Now we’ll look at how this affects the retail space and the role Demandware plays in enabling and facilitating the capture and use of big data. eCommerce merchandising strategies are hard to predict due to the complex relationships between data and the activities that influence success. Big data can help drive better customer engagement in ecommerce by answering questions like: How many ecommerce customers live close [...]
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