By Matt Mayes, Senior Solution Strategist During the session, the panel, made up of executives from Tommy Hilfiger, True Religion, Cuker and Indochino, focused on several mobile strategies including responsive design, mobile site and native applications. The panel discussed how creative agencies and retailers have worked to improve tablet and mobile websites using responsive design. Key Takeaways: - Undertaking responsive design implementation comes down to specific business needs. Retailers and brands need to focus on the long- and short-term goals, while balancing features necessary for mobile and desktop applications. They should also conduct a risk/benefit analysis to determine what [...]
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