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Who’s your Valentine?

By Rick Kenney, Industry Principal, Intelligence and Innovation Valentine’s Day Shopping Flash Report With Valentine’s Day shopping in full gear, here are some key findings from last year’s lead-up to consider as you look to convert this year’s Valentine’s shoppers. – It is a Gifting Season: Of course, right? It is worth noting that, globally, gift orders were up 35% last year in the lead-up to Valentine’s Day. The shopping trend towards gifting begins ten days prior to Valentine’s Day. Also, shoppers are 8% more likely to use guest checkout, indicating a high rate of new-to-site shoppers visiting and […]

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