By Rick Kenney, Industry Principal, Intelligence and Innovation Last week, we shared the first in a series of posts highlighting the key learnings found within our Shopping season recap report, ‘All Wrapped Up,’ with a post about The Ubiquity of Free Shipping. In this post, we’ll detail another holiday hallmark – discounting. While shoppers will certainly flock to discounts, we wanted to determine how retailers enticed shoppers with promotional discounts*. What we found is that promotional discounting is actually on the rise. This year, the promotional discount rate reached 19%, which is up from last year’s shopping season rate […]
The post All Wrapped Up, Part 2: The Discount Expectation appeared first on Commerce Innovations.
