By Amanda Massello, Product Marketing Experience Lead I had the pleasure of attending many inspiring sessions at NRF’s Big Show about global retail expansion opportunities. What follows is a recap on what I heard across several sessions: “Scaling the Great Wall of China,” “Putting the Chicken before the Egg” and “Changing World of Luxury Shopping.” Opportunity The opportunity for retail global expansion today comes as a result of globalization macro trends. What’s different about this outlook in 2015? Globalization has created an appetite for foreign brands worldwide and that’s especially true in China. Head of International eCommerce Business Development for […]
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