By Rick Kenney, Industry Principal, Intelligence and Innovation NRF is a great bellwether for gauging today’s retail focus. If my walk-a-booth at this year’s Big Show is any indication, there is one hot topic that unifies the industry: Retail Intelligence is no longer a feature of retail technology, but rather, an expected capability within the technology. What is a walk-a-booth? It is an observational stroll through the exhibit hall, watching for key booth messaging. My fit bit app tells me it was about 4700 steps over the course of two hours. What I found in this walk-a-booth was that […]
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