By Demandware Kicking off the opening keynote at Shop.org on September 30, Forrester Analyst Sucharita Mulpuru highlighted the growth of online retail – Forrester forecasts US online retail sales will reach $414B by 2018. With tremendous growth, there comes great opportunity and, to no one’s surprise, new challenges retailers will need to overcome along the way. Here are the 3 “new” challenges Mulpuru highlighted in her opening remarks: 1. The mobile conversion conundrum We’re seeing a slight increase in mobile conversions – on both smartphones and tablets – but they’re still lower than desktops. Are we not doing enough to change this? Or […]
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