By Jim Davidson, Director of Research, Bronto Software Holiday marketing is simple. Make some money, keep customers happy and don’t work too hard. Easy-peasy! Ok, I could barely keep a straight face while writing those three sentences. The holidays are intense. Sales can be unpredictable. Customers will complain. You will be busy. Many retailers start planning their holiday marketing strategy in early June. And holiday-themed promotions often kick off in September. The chaos is kinetic and, if you are like me, you love it! The holidays are the time of the year when retailers bring out their best promotions, […]
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