By Adam Forrest, Director of Product Marketing Twitter announced a new ‘buy’ button earlier this week and stated it is an early step to help make “mobile shopping” easier and more accessible for consumers. But let’s be honest, is buying a product off a Twitter feed really “shopping,” or is it just a way for a consumer to capitalize on a new trend? Before we all rush into flooding the Twitterverse with t-shirts, bobbleheads and snuggies, it’s important we get the answers to a lot more questions. Starting with: what’s the value of Twitter’s buy button for your business? […]
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