By Demandware Omni-channel capabilities give retailers new opportunities to break from the traditional store format – they’re testing new concepts, bringing digital capabilities into the store and changing traditional point of sale systems to drive toward a single platform to more effectively manage their commerce strategy. But before retailers can truly reap the benefits of investments made in a single platform to connect the online and offline world, there are steps a retailer must take to ensure the evolution of the store is done at a pace that makes sense for their unique organizations. Here are three overarching imperatives [...]
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