By Brandi Slaughter, Senior Solutions Marketing Manager Digitally savvy consumers have high expectations for today’s shopping experience. For one, they expect to be able to shop and interact with retailers anywhere, anytime, and in any way they want. And they expect this experience to be seamless and consistent across every touch point. To try to meet these ever-changing demands, some retailers rush to offer new order fulfillment options – such as buy online/pick up in store – by solely implementing point solutions, without the support of an order management system (OMS). This further complicates an already complex layer around [...]
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