By Demandware Every retailer is working toward delivering a seamless, multichannel shopping experience. But not many have discovered how to bring social interactions with their customers into the store while still continuing to build brand awareness through those channels. Deb Shops, however, may have cracked the code. Aligned with the 2014 Prom Season, Deb Shops launched an Instagram promotion that introduced the “Instant Prom Date,” a cardboard cutout of a young man in a suit. Girls were encouraged to go into the stores to try on dresses with their friends, snap a picture of themselves with the “Instant Prom Date,” […]
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