By Sue Chapman, Director of Merchandising Practice Last week, I shared with you my Testing Commandments to ensure every element of your holiday shopping experience runs properly to give your customers a great shopping experience. To expand on this, we’re taking a deeper look at how you can create an even better customer experience while driving additional sales. How? By giving your loyal customers the VIP treatment. One of the best ways to do this is to leverage preview sale campaigns for registered customers, account holders or newsletter recipients. A VIP Preview Sale is an especially great technique for […]
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