By Rick Kenney, Regional Director, Customer Success With a few hundred fashion brands and retailers gathering in New York for a session on ecommerce, you’d expect a heavy emphasis on merchandising, right? Wrong. During a recent Grow Fashion event, sessions and discussions were primarily focused on omni-channel, specifically the demand for shopper-centric—not channel-centric—intelligence. The event began with Josh Krepon, VP of Digital Commerce at COLE HAAN, emphasizing the need to look beyond simple data points and see not only the device that is accepting the transaction, but also WHERE that transaction is happening. With burgeoning data capabilities, retailers and […]
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