By Brandi Slaughter, Senior Solutions Marketing Manager It’s no mystery that consumers today are more connected and informed than ever before. They want what they want, when they want it, how they want it (web, mobile or in-store). And they’re increasingly expecting their shopping experiences to mirror their own digital lifestyles. To meet these ever-evolving consumer needs, retailers are increasingly expanding omni-channel capabilities to deliver the quality experience consumers expect. Enter Demandware’s Digital Store solution (DSS), bringing the digital experience to the physical world. With a seamless integration to the Demandware Commerce platform, DSS simplifies store technology, giving retailers [...]
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